Magazine article Folio: the Magazine for Magazine Management

Redesign Critique

Magazine article Folio: the Magazine for Magazine Management

Redesign Critique

Article excerpt

Publishers Weekly

PANELISTS: Michael Grossman, creative director/partner, Meigher Communications, and an editorial/design consultant. Diana LaGuardia, art director, Gourmet.

Grossman                               LaGuardia
COVER DESIGN
The old logo was uncomfortably com-    PW's covers depend heavily on
                                       typographic
pressed. The new one is more classic   treatments. The redesigned cover lacks
and                                    a
confident, but its asymmetry is        degree of refinement displayed on the
problemat-                             pre-
ic--especially given the               vious cover. Use of space is
unpredictability of                    unbalanced.
an ad as a cover. Why not ditch the ad The wide channel on the left lacks
and                                    purpose.
wake up this sleepy format with a
strong,
newsy, editorial cover?
TYPOGRAPHV/GRAPHICS
A defter touch--clearly, attention has The redesigned logo is an improvement.
been                                   All
paid to formatting details. But the    caps are more authoritative and truer
weights                                to the
seem too even, nothing truly jumps     original drawing of the typeface, less
out. (The                              com-
old format had bolder bolds.) Color    puter manipulation. The use of serifs
use is                                 in the
better, but seems arbitrary in places. headlines is graceful and "bookish,"
And                                    more
though the format seems considered,    appropriate to the subject matter. … 
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