Magazine article New Statesman (1996)

Preventing Kids from Smoking

Magazine article New Statesman (1996)

Preventing Kids from Smoking

Article excerpt

Together we can make a difference

Philip Morris is committed to taking action worldwide to prevent the sale of cigarettes to minors, and is actively leading a wide variety of international youth smoking prevention initiatives that support our strong belief that minors should not smoke.

To fulfil our commitment to addressing the issue of youth smoking around the world, we have pledged to:

Support minimum age laws in every country,

Support youth access prevention programs everywhere.

Support youth anti-smoking programs, organised in concert with education and health officials in every country.

Place the message "Underage Sale Prohibited" on every packet where legally feasible.

While we are taking steps to address youth smoking it is necessary to recognise that this is a complex issue and that many other parties including Government, retailers, other manufacturers, parents and teachers all have a stake in, and responsibility for, addressing this concern. Philip Morris International is actively supporting minimum age to purchase laws world wide. We believe that such laws should include appropriate penalties, and we will to ensure that the laws are support efforts by authorities effectively enforced.

Currently more than 90 countries have laws regarding minimum age. This age varies from country to country. In Japan for example, a law has been in effect since 1900 making it illegal for those 20 years and younger to smoke. In 1998, nearly a dozen countries implemented new or revised minimum age to purchase laws with the support of Philip Morris. …

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