Magazine article Marketing

BT Cellnet Set to Bring Web Services Inhouse

Magazine article Marketing

BT Cellnet Set to Bring Web Services Inhouse

Article excerpt

BT Cellnet has gone live With a new online mobile phone store ahead of a major review of its e-commerce operations.

The UK's second largest mobile operator wants to introduce a greater level of personalisation across all of its sites with a view to offering its complete range of services including bill payment and account details -- via the web.

The new online shop - www.online.btcellnet.co.uk -- features an increased range of the company's phones and tariffs, offering visitors the chance to sign up for post-pay as well as pre-pay pricing plans. Customers can also investigate particular features via a pop-up window system.

The company is also looking at bringing more of its web activities inhouse. This would have major implications for the company's web agencies, Traffic Interactive and The Hub, which designed the BTCellnet.co.uk and Genie personal messaging sites.

In October, BT Cellnet launched an independent mobile phone shop through its Martin Dawes subsidiary, selling products from all of the four key mobile operators. …

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