Magazine article Marketing

Pet's Pyjamas Hires for European Growth

Magazine article Marketing

Pet's Pyjamas Hires for European Growth

Article excerpt

Pet's Pyjamas, the portal and home shopping site for animal lovers, has appointed Melinda Stubbs from BSkyB as its first marketing director.

She will be charged with establishing the brand and extending its services.

Stubbs joins as one of five directors who will drive the company's European expansion. Martin Hargreaves, Anna Barton and Ralph Miller join as operations director, finance director and chief technical officer respectively, while Bruce Dawson moves from general manager to development director.

She has responsibility for all marketing including a [pounds]15m pan-European ad campaign through Saatchi & Saatchi, with media by Media Vest.

Stubbs has just completed an MBA at Warwick Business School. Prior to that she was an account manager at BSkyB, where she was responsible for cable customers.

Previously, she was marketing manager for Maryland Cable in the US.

She reports to Charles Fallon, managing director and co-founder of Pet's Pyjamas. …

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