Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Michael Parker is chief executive and 'founder' of Team Saatchi. He joined the Saatchi Group in the early-80s and helped to launch British Airways as 'The World's Favourite Airline', and the National Lottery. He competed in the Tokyo and Mexico Olympic Games in the l10m hurdles.

I detect a cool customer-one who can keep his head when all about him are doing headless chicken impressions!

This writer has the where withal to make and then implement very difficult decisions. On a bad day he can be somewhat 'high-handed', but on a good day, his daring and cool-headedness could well snatch the prize from under the nose of anyone foolish enough to be complacent when he is running against them. This chap is more inclined to be a 'law unto himself' than a cosy team worker. He is fiercely independent and ensures he has space in which to make his own decisions--heaven help the poor soul who interrupts him by leaning over his shoulder and insisting that he'd do better if he took a different route. …

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