Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Phil Riley, chief executive of Chrysalis Radio, is perceived in the industry as being thoughtful and deliberate. During his career, he has launched a number of radio stations, including XTRA-AM in Birmingham and Heart in London. He was appointed chief executive of Chrysalis last year.

I am told that the jagged edge on this sample was not due to this writer's untidiness but to someone at Marketing tearing some information off the page that would otherwise have given the game away.

These writers' identities are kept secret and, as my background is not even remotely connected with marketing, even after publication, I'm often not much wiser!

All writing is a compromise between the speed of the brain and the slowness of the hand...and this chap's hand doesn't have much of a chance as he thinks very quickly indeed.

Logical in the extreme, impatient, with fast reactions and well-honed critical faculties, this person is the ultimate anticipator. He seems to be equipped with a sort of psychological periscope, geared to focus upon what lies ahead. …

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