Magazine article Management Today

Speaking Out: Sir Peter Bonfield

Magazine article Management Today

Speaking Out: Sir Peter Bonfield

Article excerpt

CHIEF EXECUTIVE, BT

I first saw Peter Bonfield in action at ICL 16 years ago promoting the ridiculous concept that everyone would soon have a dedicated PC on their desk. I well remember how journalists and IT professionals saw his predictions as nothing more than hype. As we all laughed, Bonfield laughed all the way to the bank. Today he is CEO of BT.

So it was with great expectation that I awaited his BT Insight Executive Briefing at the British Library. However, his transition from go-getting, rising IT executive a decade and a half ago to avuncular, urbane captain of industry still has a way to go.

His text was the globalisation of markets and it would have been easy to get buried in a script which sounded as if it had been prepared for him. But credit to him. Bonfield sounded a clarion call against the tide of demonstrations and negative press that globalisation has received in the past few months. …

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