Magazine article Marketing

Consortium in [Pounds]200m TV Racing Rights Deal

Magazine article Marketing

Consortium in [Pounds]200m TV Racing Rights Deal

Article excerpt

Channel 4, the BBC and Premium TV, a division of NTL, are to pay [pounds]200m in a deal which guarantees them worldwide TV rights to racing at 12 of the UK's leading racecourses for a ten-year period.

The TV rights, negotiated by the 'Super 12', a consortium of the leading 12 UK racecourses, had been widely tipped to go to BSkyB, which is understood to have offered a figure of about [pounds]122m for a seven-year deal.

However, the satellite broadcaster withdrew from negotiations last Thursday on the grounds that the racing consortium had procrastinated over its offer.

The Channel 4/BBC/Premium TV deal, which has yet to be finalised, will cover terrestrial and interactive TV and internet rights to all racing at the Super 12 racecourses, which include Epsom, Aintree, Ascot, Cheltenham and Newmarket. In addition, the broadcasters have agreed to provide marketing support to the value of [pounds]25m over the ten-year period.

Terrestrial rights will be split along the lines of the existing contract, with the BBC retaining rights to racing 'crown jewels', such as the Grand National, Royal Ascot and Glorious Goodwood, and Channel 4 holding rights to events including the Cheltenham Gold Cup and the Derby. …

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