Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

David Moore started his career at Benton & Bowles. He set up his first agency CbH in 1979. Last year the company de-merged into two separate entities, with Moore taking the role of chairman at Twenty20 CbH.

Words describing this person include: persistent, deliberate, accurate, detail-conscious and very stubborn.

Don't expect this chap to back down -- he won't. This man is at his best under pressure and regards most problems as opportunities. He is a trouble-shooter and problem solver par excellence.

Back to that stubborn streak (the little hooks at the end of his lines give it away): he will stand his ground because the ground he is on will invariably be of the firm variety -- and he is quite capable of injecting a bit of concrete if he needs to.

Very, very goal-minded, he goes after his quarry like a top-rate sniffer dog (I love dogs, so that's a compliment). He'll take any route and won't stop until he's achieved what he was aiming for.

Those unusual lower 'swingback' loops are often found in the writing of people who collect things--I wonder what's in his collection? …

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