Magazine article Training & Development

Winning Presentations

Magazine article Training & Development

Winning Presentations

Article excerpt

The following excerpt has been adapted from "Make Every Presentation a Winner," by Jerry L. Wircenski and Richard L. Sullivan, Info-line No. 8606.

Experts say that the critical areas for successful presentations are

* Planning. This includes understanding the audience, assessing training needs, establishing objectives or goals for the presentation, researching the topic, designing the instruction, and matching facilities to program requirements.

* Delivery. This includes the presenter's style and ability to involve participants in meaningful learning activities and should follow fundamental guidelines for verbal and nonverbal communication, questioning and reinforcement, group interaction, and the appropriate use of humor.

* Follow-up. This includes the presenter's availability to provide feedback during the training, assist participants on the job, and evaluate the transfer of learning. Planning. Effective presenters plan every detail to ensure the success of their presentations. Areas to consider during planning are audience profile, topic research, and facilities.

Developing an audience profile means becoming familiar with your intended audience. During this critical phase of the planning, consider the following suggestions:

* Get a sense of who your audience is by asking about their education, background, and experience. Other useful information includes median age, job titles, and cultural orientation.

* Find out about your participants' interests and abilities. That can help you develop relevant instruction to meet their needs.

* Determine the gender and cultural mix of the audience.

* Identify any issues or topics that should be avoided when addressing your audience.

* Find out whether any members of your audience serve as special resources--perhaps as a discussion leader or facilitator for break-out sessions.

* Survey your audience to find out about their preferred learning styles. That information can help you select instructional strategies and materials.

You need to educate yourself thoroughly in the content and subject matter of your presentation. That includes gathering library research, consulting subject matter experts, surveying learners, analyzing corporate files, and so forth. During this phase of the planning process, consider the following six suggestions:

1. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.