Magazine article Marketing

Supermarket and Listings Titles Drive Magazine Market Growth

Magazine article Marketing

Supermarket and Listings Titles Drive Magazine Market Growth

Article excerpt

UK consumers are obsessed by shopping and television, if the list of top 20 consumer magazine titles is anything to go by. Retail contract titles and TV listings magazines command the highest circulations.

AA magazine, published by Redwood Publishing, continues to top the list with a circulation of 4,246,863, a 4% increase year-on-year.

Sky view, the magazine for viewers of Sky analogue customers, also published by Redwood, still clings to second place with a circulation of 2,299,295. The 32.5% year-on year decline for this title is due to conversion of Sky analogue customers to digital.

Sister title Sky-view Digital saw its circulation grow from 456,726 at the end of June 1999 to 1,240,114 for the latest half year.

Boots Health and Beauty, another Redwood title, made its ABC debut with a circulation of 1,909,500, the fifth highest circulation title.

Safe way Magazine continues to dominate the retail contract title sector, despite a year-on-year decline of 2.6%.

                   TOP 20 CONSUMER TITLES (AVERAGE CIRC)
   Magazine            Dec end 1999 Dec end 1998 Year-on-year (%)
1  AA Magazine            4,246,863    4,084,522              4.0
2  Skyview                2,299,295    3,403,912            -32. … 
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