Magazine article Marketing

Channel Battles

Magazine article Marketing

Channel Battles

Article excerpt

TV listings is one of the most volatile sectors in the market, reflecting the explosion in channel choice for TV viewers in the digital age.

The market has been upset by Bauer's launch of TV Choice at 35p, forcing IPC to cut the price of What's on TV to protect its leading position.

IPC describes TV Choice as a "serious attack" on What's on TV and is fighting back vigorously with a [pounds]2m ad campaign in press and on TV.

What's on TV had a 1.4% drop year-on-year to 1,741,157 and TV Times was 7% down to 790,999, which IPC said was disappointing, and a result of the fierce competition.

TV and Satellite Week, which included full listings for digital TV from December, is at 180,530, a decline of 6.8% on its 193,741 circulation for the same period a year ago.

Inside Soap continues to reflect the nation's fascination with the likes of Coronation Street and EastEnders, and recorded an impressive rise, of almost 14%, with a circulation of 263,794. …

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