Magazine article Marketing

Company Cv

Magazine article Marketing

Company Cv

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Company facts

Royal & Sun Alliance was created in July 1996 following the merger of two of the UK's biggest insurance companies, Royal Insurance and Sun Alliance.

Its core work is in the transaction of insurance business and the provision of related financial services in the UK and overseas. It is one of the world's top ten international general insurers by premium income, and the UK's largest general insurer. It is also one of the UK's top ten fund managers.

The group is organised into three time-zone based regions: the Americas, Asia Pacific, and Europe. Business within each region is segmented into commercial and personal financial services.

In April 1998, the Chinese government granted Royal & Sun Alliance a licence to sell insurance, marking the first time in 50 years that a UK insurer was allowed to sell policies in China.

Last November, it completed the acquisition of Orion Capital Corporation, one of the top property insurers in the US, and merged it into a wholly owned US subsidiary.

In October, the group launched a marketing campaign designed to draw new customers to its investment trusts. …

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