Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Graham Green, chairman of below the-line company 141 Communications and group vice-chairman of Bates UK, is a well known member of the below-the- line marketing community, having been a director of Purchase point and chief executive of the Incepta Group. Between 1994 and 1996, he was chairman of the UK Sales Promotion Consultants, Association

Here we have an onion. No, that doesn't mean the assessment brought tears to my eyes, but all that 'coiling' in his middle zone letters was quite a job to untangle.

I found myself peeling off layer upon layer of personality traits and asking: "Will the REAL MrX ever materialise?" This is a man of many parts, to say the very least: an off the-wall creative; a ruthless, go getting planner; a clever negotiator; a chameleon-like actor; a man who relishes a wit-pitting challenge, and who is very good at presenting an unexpected and highly advantageous fait accompli. …

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