Magazine article Editor & Publisher

Brill's New Web Site like Fox in the Chicken Coop?

Magazine article Editor & Publisher

Brill's New Web Site like Fox in the Chicken Coop?

Article excerpt

A day after announcing the formation of a new e-commerce Web site that allies his company with some of the media outlets his magazine covers, Steven Brill stepped down as editor of Brill's Content.

David Kuhn, who was also named to head the new Web venture, will take over as editor in chief. Brill will remain as chairman and CEO of Brill Media Holdings.

Brill Media Holdings entered into a partnership with CBS, NBC, Primedia, Ingram Book Group, and EBSCO, a magazine subscription service, to create Contentville.com, a new Web site that will sell books, magazine subscriptions, and other materials.

Users will be able to search the site, reading expert analyses of different products across a range of categories, such as a piece on which magazines are worth reading by Clay Felker, former editor of New York magazine.

The venture will, no doubt, turn some Brill-like media scrutiny on the magazine itself.

"He's certainly going to be under more of a microscope than anybody else," said Mike Wendland, a Poynter Institute fellow specializing in investigative and online journalism. "He's the big media-critic watchdog that he's cast himself as, and so while he's got a great publication on the other hand he's now in bed financially with all these people."

Brill was unavailable for comment at press time, but a spokesman told The Associated Press that his decision to step down had nothing to do with conflict-of-interest issues. However, the assigning of Kuhn to head both Contentville and Brill's Content certainly raised some eyebrows. …

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