Magazine article Business Asia

Phoenix's Dirt-Cheap Homes

Magazine article Business Asia

Phoenix's Dirt-Cheap Homes

Article excerpt

Phoenix Technology's solution to provide cheap and stable housing for Asia's teeming billions is absolute rubbish -- literally.

The Sydney-based company has developed a system where refuse of all types -- everything from timber, plastic, rubble, dirt and paper (but not food waste) -- is transformed into building materials for low-cost housing.

Phoenix chairman David Marshall said the product, which has undergone extensive testing and cost more than A$6 million to develop, has been embraced by the Asian market, particularly the Philippines and, more significantly, China.

"There's huge growth in housing demand in Asia as the area rapidly recovers," he said. "One of the cities we're talking to in China is redeveloping 70 square kilometres of slum housing. The scales are just enormous."

Phoenix, which licenses the technology to private companies and governments, so far has agreements to establish a plant in the Philippines and three in China.

The first plant is being developed in Newcastle, with its products meant for export into other Asian markets.

In China, Phoenix has agreements for two plants in Chongqing and one in Dalian City.

One of the plants in Chongqing has Phoenix in an alliance with the Chongqing Iron and Steel Group, the biggest buyer of ore from Western Australia.

The Phoenix system takes all sorts of discarded materials, micro-grinds it and then mixes it with a proprietary formula together with virgin raw materials to produce building panels for use in low-cost housing. …

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