Magazine article Editor & Publisher

SportsHuddle Preps Newspapers to Take on High-School Sports

Magazine article Editor & Publisher

SportsHuddle Preps Newspapers to Take on High-School Sports

Article excerpt

Company signs on to remake Scripps' online sports coverage

The [Faith Christian] Eagles edged the defending state champions [Colorado Academy] 1-0 in overtime when freshman striker Lauren Houguta scored 45 seconds into the extra session."

It's possible that Lauren's game-winning goal might get lost in the sports-editor shuffle, replaced by news of the latest Rockies trade or Avalanche win, and may never appear in the print edition of the Denver Rocky Mountain News, but friends and family can still read all about it on RockyPreps, the high-school sports section on the News' Web site (http://www.insidedenver .com/rockypreps), produced in partnership with

"What SportsHuddle is all about is celebrating the high-school sports experience of all 100% of kids that are out there. So that their parents and grandparents, friends and family, can all follow along the success of the kids," said Matt Coen, president and founder of

Shane Fitzgerald, high-school sports editor for the Rocky Mountain News, couldn't be happier with what has brought to the News' Web site, and credits the company for increasing the page views of the online newspaper at least threefold.

"This is a really good local vehicle that you just can't get on, or CNN, or anything like that, and it's something unique to the industry," Fitzgerald said. "It's especially beneficial to the smaller schools, the Division II-type [colleges] that don't have big budgets to go scouting around. I know that they've got our site bookmarked to keep up with kids."

Coen said is about helping newspapers create dynamic local content to allow them to retain control of a market that they have traditionally dominated.

"The vast majority of newspapers have been unable to move statistical information - box scores, leader boards, standings, information of that nature - to the Internet even in a flat format and what SportsHuddle allows you to do, and in a very dynamic fashion, is create a page for every school, every team, and even every player. And it doesn't get any more local than getting down to the individual player in your community," said Coen. recently inked a deal with the E. …

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