Magazine article Marketing

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Magazine article Marketing

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Article excerpt

Recruiting good direct marketing creatives can be a bit of a lottery, so here's an employer's rough guide to the types of candidate you should avoid at interview, how to see through seduction techniques and how to make recruitment more hit, less miss.

* The Kidologist. The creative who presents a book of blinding speculative concept work and dismissively shoves a sheaf of DM packs in the back of the portfolio to prove he/she can also handle the dirty stuff.

* The Big Personality. Sod the book. What we really need around here is a character to liven things up and lift morale. Probably better suited as a presenter of The Big Breakfast than a DM agency creative. A Byronic temperament without the talent. A triumph of style oversubstance.

* The Artiste Manque. Working on a film script, novel, stageplay, sitcom, limericks, mural and installation - everything, in fact, but the job in hand.

* The Chip On The Shoulder. A brooding presence, bubbling under with angst and hatred, thinly masked by a forced civility. …

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