Magazine article Editor & Publisher

Variations on a Theme(stream): Of Old Dogs and New Tricks

Magazine article Editor & Publisher

Variations on a Theme(stream): Of Old Dogs and New Tricks

Article excerpt

COMMUNITY PUBLISHING SITE SEEKS SPECIAL-INTEREST CONTENT

So, you're a technology writer - gadgets and gizmos, Web sites and e- commerce are your line. But maybe if you had it all to do over again, you'd be a rock columnist or sports reporter or Dear Abby.

Where can you go to make those daydreams a reality? The Web, of course.

Themestream (http:// www.themestream.com), a community publishing site that launched April 17, seeks to create a community of writers and consumers based around personal interests or hobbies.

Founded by Netscape and Excite veterans, Themestream is a personalized information resource that organizes articles - submitted by users and aggregated from Themestream affiliates - around specific interests. Themestream also will offer contextual e-commerce "gear" relating to specific interests.

For example, boating enthusiasts can sign up for a weekly e-mail update or create a MyThemes Page, each of which lists links and summaries of boating-related Themestream articles, organized by audience ratings from best to worst.

And you don't have to be an expert or even a journalist to publish your story on Themestream. All submissions that meet its general guidelines are accepted, and authors will be paid 10 cents per article view during Themestream's promotional period.

"We want to be really author-friendly," said Trish Hayward, vice president of marketing for Themestream, adding that it doesn't own any copyrights over the articles.

Themestream is seeking partnerships with publishers, celebrity writers, and journalists - along with John and Jane Q. Public - to add quality content and grow its audience. Among its partners are Simon & Schuster, Homestead, Octopus.com, Wine Lover's Page, Boats .com, and several other niche content providers.

"By connecting consumers who are passionate about their interests with others who want to share their knowledge and expertise," said Bill Turpin, founder and CEO, "Themestream has created a model that truly leverages content and community. …

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