Magazine article Marketing

Premier League Rights Expected to Raise [Pounds]2bn

Magazine article Marketing

Premier League Rights Expected to Raise [Pounds]2bn

Article excerpt

The scramble for TV rights to live UK football began in earnest this week as both the Premier League and Football Association published tenders for their TV rights.

The initiatives could see more than [pounds]2bn poured into English football over the next three years.

The Premier League put a series of packages up for grabs across a three-year period. BSkyB and NTL look set to battle it out for the main deal-66 live games a season - with BSkyB seen as the most likely victor. Observers say the deal could fetch up to [pounds]1.2bn.

BSkyB and NTL are also likely to compete, along with ONdigital, for the rights to an additional 40 live games offered on a pay-per view (PPV) basis for the first time.

The PPV rights should have a price tag of [pounds]540m across the three years. Bidders for the live and PPV rights will also be invited to submit proposals for sub-licensing the matches via video-on-demand and WAP mobile technology.

Two highlights packages - for Saturday and Sunday-will be available to free-to-air broadcasters only. The BBC and ITV are front-runners, although Channel 4 and Channel 5 may also bid. …

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