Magazine article Editor & Publisher

Japanese Mull the U.S. Market

Magazine article Editor & Publisher

Japanese Mull the U.S. Market

Article excerpt

BROKER: IT'S THE RIGHT TIME TO SAY HELLO TO A GOOD BUY

Japan's burgeoning free paper industry is trying to learn from its American counterpart.

By U.S. standards, free papers in Japan are huge. Sankei Living, for example, distributes 2,235,000 copies in Tokyo and another 1,796,000 in Osaka. Their competitors are just as big: The Tokyo Shimbun Shopper delivers 1,346,000 copies of its 11 editions in that city, and, in Osaka, Yomiuri Shimbun gives away 1,650,000 copies of Yomiuri Life.

By contrast, the biggest U.S. free weekly, the Suffolk Life Newspapers on Long Island, N.Y., distributes 517,000 copies. Distribution falls off quickly from there: The 10th-biggest, the Suncoast News in New Port Richey, Fla., delivers an average of 128,000 copies.

Nevertheless, Japanese free paper publishers have concluded numbers don't mean everything. In the past couple of years, they have organized themselves into a U.S.-style association. Earlier this year, members of the Japan Free Newspapers Association (JFNA) traveled to Chicago to see how free newspapers operate in America.

Some cultural differences were quickly evident. Japanese managers listened carefully and scribbled notes during a translation of a speech about the pricing of free paper companies for sale given by John T. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.