Magazine article Marketing

Company Cv

Magazine article Marketing

Company Cv

Article excerpt

Company facts

Mars Confectionery is a subsidiary of Mars UK, whose parent company is the US-based Mars Incorporated.

Mars Confectionery manufactures sweet snacks. Its brands include Starburst, Mars Bar, Maltesers, Snickers and Bounty. Mars' products are consumed in over 100 countries worldwide.

Mars Inc. dates back to 1911 when Frank C Mars began making confectionery in Tacoma, Washington. The American Mars Company started in 1923 with the Milky Way and European operations starting up in 1932 under Forrest Mars. The Mars Bar was created for the British market as a sweeter version of the Milky Way.

In 1997 Mars dropped the 37-year-old 'Work, Rest and Play' line from Mars Bar ads. At the end of March, a tagline was launched and the 'Mars make it happen' campaign was replaced with ads, created by D'Arcy, featuring the line, 'Every day should be this good'.

Mars has a new [pounds]1.2m campaign for its Celebrations brand, through Abbott Mead Vickers BBD0. The ad shows five men in women's clothes, celebrating their last night of undercover police work. …

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