Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Angus Fear began his career as a graduate trainee at Leo Burnett. Since then, he has been a director of D'ArcyMacManus Masius, Abbott Mead Vickers BBDO and J Walter Thompson. He joined Roose & Partners, where he is managing director, in 1998.

This is an interesting one-as flamboyant as a Shakespearean actor, as tactically manipulative as a High Court barrister and, despite any attempts he makes to conceal the fact, as stubborn as hell.

This is large writing (about twice the size of 'copy book') and his sense of display is a pleasure to behold. He has the ability to visualise and then create a desired impression to such an extent that he turns doing it into an art form.

Keenly competitive, he has a need to make an impression to win recognition. He is daring and will act with amazing boldness on occasion. The distinctively sharp points on his m's and n'sindicate a critical and investigative mind which enjoys exploring and digging for knowledge -he is always asking questions and searching for answers. …

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