Magazine article Editor & Publisher

GMA's Bundler in Live Tests with 'Daily News'

Magazine article Editor & Publisher

GMA's Bundler in Live Tests with 'Daily News'

Article excerpt

Four-function machine is expected to become available in autumn

GMA's The Bundler, still at least half a year from the marketplace, is getting a live production test every week bundling inserts for the million-copy Sunday edition of the New York Daily News.

So far, The Bundler is passing with flying colors, says the Daily News' executive vice president of manufacturing and distribution, Mike Aiello.

"I'd like to say it's 100%, but nothing is 100%, so I'll say it's 99.9% accurate," Aiello told a session of the America East equipment show in Hershey, Pa., early last month.

In an outsourcing agreement with GMA, insert packages for the 1,050,000-circulation Sunday News are assembled and bundled at GMA's inserting facility in Allentown, Pa. The arrangement has reduced labor costs -- and, most dramatically, claims from retailers that bundles were short, Aiello said.

"We used to get the claims all the time. Now the claims are down, and some of the claims that are still coming through are questionable as to whether they are legitimate claims," he said.

The Bundler, Aiello said, has proven its worth by producing neat and accurate insert packages in the tabloid's Sunday comics jacket, which holds as many as 29 inserts intended for 150 zones.

"The fact that it's a tab jacket makes it a very difficult package to maintain," he said. "There was some skepticism on the Daily News' part that GMA could meet our goals. But they have. …

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