Magazine article Information Today

RoweCom Teams with MagsNow.com, San Diego State University

Magazine article Information Today

RoweCom Teams with MagsNow.com, San Diego State University

Article excerpt

RoweCom, Inc., a business-to-business (B2B) provider of e-commerce solutions for managing the acquisition of knowledge resources, has announced a partnership with MagsNow.com, the Internet's leading site for next-day delivery of current and back-issue magazine copies. As a result of the agreement, RoweCom's 17,000 clients will have the ability to order single copies of thousands of current and back-order magazines directly from their desktops. RoweCom has also announced that it has entered an agreement with San Diego State University (SDSU) for wide-scale rollout of its services.

MagsNow.com

The partnership enhances RoweCom's content availability for its clients, and provides increased convenience and superior delivery features to its users. Clients will now have the ability to receive overnight delivery of single copies of sought-after publications and back issues, without being required to purchase subscriptions. As RoweCom's newest partner, MagsNow.com joins other leading content providers such as barnesandnoble.com for books and Synapse for popular title subscriptions.

"This partnership represents a tremendous opportunity for MagsNow.com to expand its presence in the B2B space," said Ben Martin, president and CEO of MagsNow.com. "By partnering with RoweCom, we gain valuable distribution channels to RoweCom's global corporate and academic clients."

"MagsNow.com's catalog of single issues, paired with RoweCom's existing subscription services, will further augment our ability to meet our clients' needs by providing them with a more flexible and richer content offering," said Jeffrey Sands, vice president of business development at RoweCom. "In addition to enhancing the appeal of our services, the increased content will help drive sales at little incremental cost to the company. …

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