Magazine article St. Louis Journalism Review

Media on Media

Magazine article St. Louis Journalism Review

Media on Media

Article excerpt

Dino-mite

There are a lot of dinosaurs in the media business, and now at least one. cable, channel has found a way to capitalize on them. The Discovery Channel scored big points with viewers with its three-hour special called "Walking With Dinosaurs." Nielsen says a total of 6.2 million households tuned in to the first showing of the program, giving it the highest numbers of any non-sports event on cable this year. The show outdrew several of the broadcast nets for the evening. (Broadcast & Cable 4/24)

Sexy TV

It's not your imagination. The Parents Television Council says the past 10 years have seen a tripling in the levels of sex, violence and profanity on television. Their report compares prime time programming in 1989 and 1999. References to kinky sex increased 357 percent, and genitalia references increased 650 percent. Reacting to the report, some members of Con gress are calling for hearings, on TV program content. (Electronic Media 4/3)

More $$$

1999 was also a good year for Infinity (formerly CBS) radio. The just-released list of the nation's top-grossing radio stations finds the company in six of the top 10 spots. The top billing station in the country again last year was sports/talk WFAN in New York, grossing nearly $61 million. In second place is the company's WXRK, an alternative rock station in the Big Apple that brought in $53.3 million. Six of the top 10 billers are in New York, three are in Los Angeles and one is in San Francisco. …

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