Magazine article Editor & Publisher

Pre-Prints Leap 40% in April

Magazine article Editor & Publisher

Pre-Prints Leap 40% in April

Article excerpt

Pre-printed inserts soared 40% in April newspaper advertising linage, according to exclusive E&P/Competitive Media Reporting monthly indices.

All pre-print categories rose, led by a 72% jump in consumer electronics. Year-to-date, pre-prints are up 13%.

Classified ad linage was up 19%, with the classified recruitment category rising 44%. National ads rose 3%, while retail ads were unchanged.

National ROP Index YTD 0% APR 3%

Overall, the National ROP Index increased slightly in April 2000 compared with the same month last year. National ROP advertising linage in the Travel & Tourism and the Food & Household categories showed strong volume gains in April 2000. The Factory Automotive and Computers & Software categories, however, have continued to experience volume losses on a month-to-month basis.

Retail ROP Advertising Index

Retail ROP Index YTD -2% APR 0%

Overall, Retail ROP categories remained flat in April 2000. The Computer Stores category continues to remain strong year-to-date, doubling its ad linage every month in 2000 compared with 1999. Retail ROP ad linage for the Office Supply Stores, Consumer Electronics, and Drug Stores categories contributed to the large volume losses of the Retail ROP Index in April 2000. …

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