Magazine article Marketing

Coke's Chief Quits to Take Nestle Job

Magazine article Marketing

Coke's Chief Quits to Take Nestle Job

Article excerpt

Coca-Cola GB is drafting in one of Coke's top global marketers to replace marketing director Andrew Harrison, who is moving to take up the top job at Nestl[acute{e}] Rowntree.

Harrison will be Nestl[acute{e}]'s marketing director from July, filling the vacancy left by Kees Langerak (Marketing, May 11). He will report to managing director Alastair Sykes, and take charge of brands such as Kit-Kat, Polo, Smarties and Quality Street from the company's York headquarters. He will oversee a combined adspend behind the brands of [pounds]35m a year.

Harrison said: "I wasn't looking to move from Coke, but I got this fantastic offer from Nestl[acute{e}]. They've had a very good year and are looking for opportunities to grow the brands."

Charlotte Oades, a British marketer who is currently Coca-Cola division marketing director for the South-Pacific region, is to replace him. She will join as marketing director for Coca-Cola GB and Ireland, a new position uniting the two markets. …

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