Magazine article Marketing

Nintendo Chief Quits in Centralised Control Row

Magazine article Marketing

Nintendo Chief Quits in Centralised Control Row

Article excerpt

Jeremy Dale, commercial and marketing director at Nintendo's UK distributor, THE Games, and the man who rolled out the company's Pok[acute{e}]mon games in the UK, left his position suddenly last week, without a job to go to.

It is not clear whether THE will seek a replacement for Dale, who is currently considering several job offers.

Dale's departure follows Nintendo's decision to put back the European release of Dolphin -- its next generation console--until mid-2001.

Dale refused to comment on the issue, but was understood to be unhappy at the delay, and the degree to which Nintendo's UK marketing was determined from its European headquarters in Germany.

Dale, 35, has held the top marketing spot since June 1998, shortly after the launch of Nintendo's N64 console. He was briefed to take greater control of the company's European marketing activities. He had been at THE for five years, originally joining as commercial director from a similar role at express parcel distribution company, ANC. …

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