Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Ajaz Ahmed is chairman and chief executive of internet consultant AKQA, with clients including Microsoft, Nike, Orange and Nestl[acute{e}]. It has recently been valued at [pounds]26m and Ahmed owns an 88% share.

Well this one rocked mean my heels! I certainly don't encounter types like this very often, I am glad to say. I have spent a lot of time tussling with this chap's mind and am still puzzled by what I have found! He seems to be a cross between Stephen Hawkins and Jilly Cooper (unlikely I know!).

His IQ is 'off the board'. He is future-minded and goal-oriented to the point of fanaticism and seems to inhabit his own planet.

He's got to keep on the go the whole time (he's tired me out already!). There area lot of apparent contradictions. For a start, he feeds on facts and realism, yet knows all about nuance and emphasis.

He is spontaneous, wild and unpredictable, yet the ultimate game-playing tactician.

Describing words include: independent, unconventional, difficult(unless he gets his own way), absolutely self-justifying, impatient and yet as tenacious as they come, rebellious, demanding and humorous. …

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