Magazine article Information Today

Dun & Bradstreet Introduces D&B Family Tree Finder

Magazine article Information Today

Dun & Bradstreet Introduces D&B Family Tree Finder

Article excerpt

Dun & Bradstreet (D&B) has announced the release of D&B Family Tree Finder, a Web-based service that helps users identify corporate linkages and business-to-business conflicts on potential and existing clients, regardless of industry.

D&B Family Tree Finder is a solution for client-oriented businesses such as law firms, advertising/PR agencies, and professional consultants. Environmental organizations can use it to link businesses to corporations known to be past and/or present environmental offenders. According to the announcement, the foundation of D&B Family Tree Finder consists of one of Dun & Bradstreet's strengths: the D&B D-U-N-S Numbering system, which tracks organizational hierarchy within corporate families.

"D&B Family Tree Finder is an essential resource for Cadwalader's conflictschecking research. We routinely use information provided by D&B to understand corporate family relationships and to surface potential conflicts of interest before taking on new business. Conflicts-checking research must be thorough, and the global scope of D&B Family Tree Finder is especially valuable as this information is critical when dealing with international businesses," said John H. Kruse, director of conflicts administration at Cadwalader, Wickersham & Taft, an international law firm.

D&B Family Tree Finder links a business' D&B D-U-N-S Number with headquarters, branches, parents, and subsidiaries to instantly identify corporate family trees and to help management resolve conflict-of-interest issues more easily. Because D&B maintains the world's largest business database, updated more than 1 million times a day, D&B Family Tree Finder can help protect the integrity of client relationships in a timely manner. D&B Family Tree Finder searches for the corporate family information necessary to uncover potential conflicts of interest with fast, Web-enabled access to D&B's global business-information database. …

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