Magazine article Information Today Launches with Ad-Based Business Model

Magazine article Information Today Launches with Ad-Based Business Model

Article excerpt

Bookface, Inc. has announced the launch of (, a fully functional beta Web site that is the first to use its new proprietary technology. The site delivers whole books and excerpts to readers directly over standard Web browsers. According to the company, is designed for both interaction and access--book lovers will use Web site content and functionality to discover, discuss, and read books.

The Bookface delivery solution offers content providers a secure method for publishing their content directly on the Internet, enabling them to reach the entire Internet audience while protecting the integrity of their work and gaining appropriate credit and compensation.

Major publishers, including Harper-Collins, Penguin Putnam, Random House, St. Martin's Press, and Time Warner Trade Publishing, intend to provide Bookface with book content. The Web site currently offers books ranging from modern fiction to classic works.

"Overwhelming demand for Stephen King's novella is proof that readers want to explore exciting books, whether those books are delivered in printed or electronic mediums," said Tammy Deuster, CEO and co-founder of Bookface. "Bookface makes that exploration completely accessible--essentially providing an ever-present and convenient way to find a book without a special hardware device, without a download, and without even requiring a credit card. A user simply logs on to our Web site and starts to read."

"Bookface does not deliver e-books," said Peter Mattis, chief technology officer and co-founder of Bookface. "It's an on-demand reading system where book pages are dynamically loaded in the browser while you read. There's no download and yet no wait between pages. Since our book security solution works with standard browsers, Windows users, Mac users, and Unix users will have instant and unencumbered access to books. Starting today, we have the ability to deliver books to over 100 million Internet users."

"The Internet represents enormous potential for book publishers. Bookface delivers a security solution that allows publishers to maintain control of our books, while enabling us to pursue important opportunities for us and for our authors," said Phyllis Grann, CEO of Penguin Putnam. …

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