Magazine article Marketing

Jobsunlimited.Co.UK

Magazine article Marketing

Jobsunlimited.Co.UK

Article excerpt

Do I admit to being immediately amused by these postcards from The Guardian's online job-finding venture, jobsunlimited.co.uk, or do I pretend that I haven't an idea which letters replace the cut-out asterisks?

Either way, the strapline overleaf, 'Don't let work become a dirty word', took me immediately back to my student days, when any kind of verbal obscenity in advertising was cool and if it could be stuck on my wall, well, even better. I have no doubt that these cheerful chaps will soon be adorning many a student hovel and hail of residence.

Coming in four colours -- blue, yellow, orange and red -- they are bold in design and statement. I therefore assume they will achieve standout among the vast amount of promotional material to be found at graduate job fairs. But if I were a student, would I be tempted to use the web site as a result of this campaign?

Casting my mind back three years, I remember that surfing the web for free was always much more interesting than revising for finals. …

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