Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Nigel Grimes is a below-the-line specialist. He is currently head of targeted communications at BT. Prior to this he worked at direct marketing agencies for four years -- most recently Citigate Direct. He has also worked for the Royal Mail and Parcelforce.

Unlike many writers I have got to grips with on this page, this is not an 'in-your-face' type. He doesn't really care what most people think about him.

Sceptically inclined, this chap has a liking for accuracy and detail.

For a start he really does dot all his 'i's and cross his 't's. He is especially goal-driven and is likely to have them stacked one behind the other waiting for his attention.

I was fascinated by the fact that he connects all the letters in every word (most people find it easier to leave at least a few breaks) which indicates an 'I've started and so I'll finish' doggedness about his attitude to whatever he undertakes.

Interrupt him at your peril as one of his needs is to decide for himself what are and what are not acceptable starting and stopping places. …

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