Magazine article Marketing

London Agencies Failed Us, Says IAA

Magazine article Marketing

London Agencies Failed Us, Says IAA

Article excerpt

London's advertising community has come under fire for failing to support last week's London 2000 conference in strong enough numbers.

The bi-annual conference was marketed as a major gathering for advertising agencies, and London was picked as the venue because of the city's status as a creative leader.

But David Hanger, president of the IAA and publisher of The Economist, said: "Two years ago in Amsterdam we went through an Olympics-style pitch against competition from cities such as New York in order to make London the host city for this event.

"We made quite a big sell of the level of support we would get from London's agencies." But he said the capital's agencies had "let down" the event with poor attendance.

"The most disappointing aspect was the UK attendance." The cost of a three-day ticket was [pounds]1400. Of the 1366 delegates who attended, the UK accounted for 669. The IAA had hoped for a total of 2500 visitors, of which about 1000 would be from the UK.

Hanger added: "UK agencies were very slow to book and left us uncertain about what would happen in terms of attendance. …

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