Magazine article Editor & Publisher
Of all the online news topics, such as sports, entertainment, politics, technology, foreign news, and the weather, which one is the most popular? If you predicted the weather, you'd be right.
According to a recent survey by the Pew Research Center for the People and the Press, 66% of people who go online for news end up at weather Web sites, or the weather sections of newspaper Web sites, to find out the latest forecast, track a newly named storm, download a weather program, or view satellite images.
The popularity of the Internet as a source for weather reports "is underscored by growth in the number of women getting online weather," says the Pew report. "Even as more women have started getting news online on a regular basis, the share of those women who get weather updates on the Internet has jumped substantially."
But you don't have to tell that to Ricardo Cheriel. He already knows weather content is a key part of online news sites. Cheriel, senior producer for Tribune Interactive, the online division of the Chicago- based Tribune Co., provides content for the company's newspaper and TV Web sites, and he knows weather is hot.
He's also in charge of WeatherPoint, a product of Tribune Media Services, which is sold to newspapers that want customized local weather content for their Web sites. …