Magazine article Marketing

Zoe and Jamie's Friendship Helps Build One 2 One Recall

Magazine article Marketing

Zoe and Jamie's Friendship Helps Build One 2 One Recall

Article excerpt

A behind-the-scenes look at Zoe Ball's life shows the importance of friends and family.

A short while ago Zo[ddot{e}] Ball made some mutterings about adopting a more low-profile lifestyle, but you'd never guess it if you were counting her current TV appearances.

This week she has helped One 2 One enter Adwatch at number eight with its 'Welcome 2 Your World' campaign on a 64% recall rate.

Created by Bartle B ogle Hegarty, the new [pounds]3.5m burst consists of a 40-second launch ad, and four 20-second executions.

In the first ad we see an actress playing the young Zo[ddot{e}], too tonguetied to speak to her childhood sweet-heart. The grown-up Zoe confesses to being relieved at not having ended up as Mrs Dave Smith, and we see a mock-photo of the married couple.

Watching Johnny Ball on TV, Zo[ddot{e}] complains that she never gets a word in edgeways with her extrovert TV presenter dad. …

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