Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Graham King, managing director of Marketing Drive, started his career at Unilever but in his own words got bored quickly. He moved to the world of advertising but, convinced he could do better than the creative team, switched his allegiances. He joined Marketing Drive as creative director

Oooh, a highly legible and enlarged signature that is underlined and followed by a full stop. Well, whatever else, this is no shrinking violet!

This fellow likes (and knows exactly how to use)status. He is inclined to have the last word...I put 'inclined', but on reflection should have omitted it as the truth of the matter is that he does have the last word! He appears open and approachable but when necessary can act a part to perfection and has a chameleon-like ability to fit his demeanour to the occasion.

Highly creative, a trifle opinionated, he has a great sense of occasion (this chap would roll out the red carpet for his mother-in law!). He has intuitive well developed aesthetic tastes, is keenly independent, determined, uncompromising and could persuade the birds down from their roosts and (in the case of chickens) straight into the oven. …

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