Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Andy Bond trained as an engineer and started a career in manufacturing, but in 1992 he decided to take an MBA at Cranfield. He joined Asda's marketing department in 1993 and was made director of marketing in November 1998. He was promoted to the board as own label director in June this year.

Targetman! This chap has goal-hitting on the brain! He is eager for involvement and has a wealth of energy and will power to fuel his endeavours.

His communication strengths are high but, unlike many communicators, he is capable of delegation. His forte is thinking on his feet and taking full advantage of any changes and developments.

I detect a tough streak -- an indication that this chap can implement hard decisions and live with any resulting fallout. All that is required is for him to believe that the decisions in question need to be taken and are therefore best got over with. Anyone attempting to ever-so-gently remove a sticking plaster would be advised to avoid this chap, as he'd have it ripped off in a flash! …

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