Magazine article St. Louis Journalism Review

Post-Dispatch Continues to Need Radio Columnist

Magazine article St. Louis Journalism Review

Post-Dispatch Continues to Need Radio Columnist

Article excerpt

The St. Louis Post-Dispatch is in desperate need of someone who can write about the St. Louis radio market without screwing up every article with factual errors.

For reasons that escape even the most casual observer, the radio assignments are consistently going to an incompetent reporter who knows absolutely nothing about the business Recently this Post reporter wrote an article in which she inflated the size of the KMOX listening audience by almost 33 percent. It was only after I placed calls to three different people that a correction was run.

The response during these phone conversations, while not unexpected, was nonetheless dismaying. The first call to the City Desk elicited one of those "It's not our department" responses. I was referred to the reporter's editor. A message was left and my call was never returned. After waiting for a day, I called several people at the paper and demanded to know who should hear complaints about, factual errors. I was given Margi Freivogel's number.

To her credit, Freivogel returned my call fairly quickly. When I told her about the ongoing series of factual blunders made by this reporter, she seemed truly to be caught by surprise, describing the person as "one of our best up-and-coming young reporters." I politely disagreed and commented that this was a sad commentary that a reporter who made so many errors was one of their "best."

The correction ran. But the story doesn't end there. The reporter is still assigned to do the paper's stories about radio. …

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