Magazine article Marketing

Taking Steps for Success

Magazine article Marketing

Taking Steps for Success

Article excerpt

BMRA builds on high standards of British research

In the year 2000, the UK market research industry comfortably exceeds the [pounds]1bn turnover mark. This is an important landmark in any industry and extremely significant for research.

The fact that the industry will reach this figure is ample evidence as to why the British Market Research Association (BMRA) was formed two years ago from the merger of the two bodies representing market research companies, the Association of Market Survey Organisations (AMSO) and the Association of British Market Research Companies (ABMRC).

The BMRA represents the majority of companies in the industry, including most of the larger players, some of which are among the biggest and most successful research companies in the world. There is further evidence in the tables that smaller, entrepreneurial companies are also thriving. This diversity is exactly what the BMRA set out to encourage two years ago.

The BMRA has two main goals: to raise professional standards in the industry, with a view to providing a better service for research buyers, and to offer its members best value.

So far in 2000 the BMRA, under the chairmanship of John Kelly of IRB International, has made a number of important moves. Director general WarrenNewman has reorganised the BMRA secretariat, using the resources of accountants and consultants Kingston Smith. Newman, a former head of communications at the National Farmers Union and director general of other associations, has also opened a number of channels to government and various European Union bodies. His aim is to lobby on behalf of both research companies and buyers in what is sometimes a difficult legislative environment.

Awards initiative

The BMRA has also recruited its first marketing manager, former Milton Keynes Chamber of Commerce marketer Simon Wieremiej, to drive an expanded programme of marketing initiatives and events. …

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