Magazine article Business Asia

Delivering the Goods

Magazine article Business Asia

Delivering the Goods

Article excerpt

THE WORD "fulfilment" once conjured up touchy-feely notions of romance and love.

No more. Today it is a catchword of the e-commerce sector -- and it has been creating major headaches for companies and logistics providers.

The problem is simple, yet difficult to solve. The IT generation is creating a new breed of internet business and buying, but the delivery of those products has left much to be desired.

Global logistics giant TNT believes it has the solution.

TNT Australia last month launched a new demand chain management system, which it says will "provide leading-edge, integrated e-fulfilment services to the rapidly growing e-commerce market in Australia".

That's a mouthful, but the claim is that the new system, called TNT Loop, can provide a simple and integrated solution to all freight-forwarding requirements.

"E-fulfilment is the missing link in the e-commerce chain," says James Wilson, CEO of TNT Australia. "It's often been said that delivery is a key hurdle for e-commerce but the TNT demand chain management system is much more than delivery fulfilment," he says.

"The TNT Loop system provides a single point of control for the five back-end modules of the entire e-transaction process: order management, payment processing, warehousing, tranportation and delivery, and post-transaction management (returns, repairs, and customer service)."

Wilson says many companies provide "one or two of these modules" but claims TNT is the first organisation of its kind in the world to offer customers highly customised, cost-effective, fast and reliable solutions for all e-fulfilment requirements.

TNT Loop will utilise the company's logistics, distribution and delivery capabilities and its strong national infrastructure of physical hubs and depots together with its digital capabilities.

Over the past two years, TNT Australia has invested more than A$150 million to upgrade and improve its distribution and logistics networks in major metropolitan and regional centres throughout Australia. …

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