Magazine article Editor & Publisher

Cooperative Effort Sells News

Magazine article Editor & Publisher

Cooperative Effort Sells News

Article excerpt

Merlin-Net taps into archives to deliver prints and images

With its new venture Merlin-Net, the archiving and imaging company T/One Inc. is sponsoring a huge garage sale for newspaper photographs.

The Merlin-Net (http://www.merlin-net.com) cooperative allows newspapers to sell not only their own archived photos but also those of other papers around the country. Local newspaper Web sites offer the photos through a Merlin-Net portal that retains the newspaper brand. "Customers don't know this part of, say, The Boston Globe's boston.com site," Merlin-Net Vice President Craig Rottenberg said. "We're not trying to brand anything."

Merlin-Net takes the orders and delivers the prints -- or, in some cases, digital images -- to customers. It claims one-day turnaround on order fulfillment. The newspaper that brings in a customer gets a cut of the sale, whether the photo comes from its own archive or another paper's. There is no cost to join the cooperative.

T/One executives say the idea for an e-commerce cooperative came to them when they looked at the installed base for their flagship Merlin archive. …

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