Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Amanda Morrissey is deputy managing director of BrewerBlackler, which she joined nine years ago. She is responsible for the strategic control of all major accounts, including Coca-Cola GB. Morrissey was behind the long-running teen anti-smoking campaign, Respect, for the Department of Health.

On the ten i's that I counted, only three of them had dots. Now I realise this might seem a bit picky, but I dots are a massive aid to legibility, and missing them out to this degree is akin to the writer saying, 'I've done all I intend to, from hereon in, work it out yourself.'

This is a strong, decisive lady who likes to know where she stands, and in turn will let other people know where they stand. I note a very active sense of humour. I also detect someone who likes to get things done and dusted. If she has a project that is in anyway prolonged, she will break it up into chunks in order to at least be able to put each section 'to bed' as it is completed.

This writing is middle zone dominant, punctuated by some whopping lower loops. …

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