Magazine article Marketing

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Magazine article Marketing

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Article excerpt

OK, you've had college. You've got the qualifications. You're young, smart and hungry and you've got a job with a marketing agency. Nine times out of ten, you can look forward to months of drudgery: typing up notes, photocopying, running around and missing anything that might be interesting.

Why is it that so many agencies suppress people's talent--disempowering them and grinding them down before they get to do anything interesting or that, God forbid, might require them to actually meet clients?

Marketing demands a lot from its staff at all levels, but especially those at entry level. Few have good things to say about their first job; fewer still use it for anything more than a stepping-stone to another role with a different company. In an industry so reliant on its people, this has to be regarded as odd.

I once read that the fashion designer Paul Smith always takes a junior person, who doesn't actually need to be there, to every meeting. The purpose of this is to ensure that employees are exposed to interesting stuff at the cutting edge of the business, even if their usual roles are far removed from it. …

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