Magazine article Marketing

Job Interview

Magazine article Marketing

Job Interview

Article excerpt

Name Thom Noble

Company Disney Channel and Disney Channel Kids Awards

Job Marketing director

Age 42

How did you get into marketing?

I did a marketing degree, then did assignments with Conoco, working on North Sea oil exploration. Then I worked as a publicist/lobbyist for a consumer pressure group called Camra before joining Beecham's brand management scheme. It took 26 phone calls and faxes to the then marketing director to persuade him to offer me the job!

How long have you been at Disney Channel?

18 months.

What's keeping you busy at the moment?

Planning for the next phase of the Disney Channel Kids Awards. The final of the Disney Channel Kids Awards it self is to be staged at London Arena on September 23 and will be a unique awards show featuring stars from pop, sport, TV, movies and computer games. Then later this month we are running the Disney Channel Kids Awards Auditions for kids whose dream is to perform on stage at the final. On top of that we are running a Michael Owen Soccer School for youngsters who have won Disney Channel Kids Awards competitions.

What are the marketing challenges for Disney Channel/Disney Channel Kids Awards?

For the Disney Channel itself, the challenge is prioritising investment between so many equally enticing marketing opportunities. For the Disney Channel Kids Awards, it's trying to manage such a rapidly growing project. With the support from our partners, especially McDonald's, the Awards seem to have struck a chord with children in the UK. Participation is escalating at a phenomenal rate.

What is the biggest hurdle the marketing industry currently faces?

For the media business, a couple of things strike me. First, it is increasingly difficult to formulate meaningful forecasts to guide major marketing investment decisions in such a rapidly changing environment. …

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