Magazine article American Banker

Compubank Offers Web TVs, Net Access to Get Customers

Magazine article American Banker

Compubank Offers Web TVs, Net Access to Get Customers

Article excerpt

Compubank is offering Web-enabled televisions in an effort to win Internet banking customers.

To get the TVs, which are worth about $700, people must sign up for a Compubank checking account and Internet access from NadaPC of Los Angeles, the provider of the Web TVs.

The offer is the first of many to come as the Houston bank targets Web-savvy people who do not need to be convinced of the value of online banking, said Jonathan H. Lack, the bank's executive vice president of marketing and planning.

"We realize that we can't educate the market about the Internet like America Online or larger, national bricks-and-mortar banks can," Mr. Lack said. "So we work with the people who already understand the value and cost savings of Internet banking, versus someone who is still learning how to dial on the Internet."

Mr. Lack said he expects the bank's core market will be attracted to a "best of breed" service that combines Web banking with Internet access.

Customers must sign a three-year contract at $21.95 a month for the Internet service. The checking account is free.

The Interactive Communication Entertainment Boxes, or iceboxes, can be used to watch television, play CDs and DVDs, or surf the Internet. They were created through a partnership between NadaPC, CMi Worldwide Inc., and Samsung Electronics Co.

The promotion is to run well into next year, said Brent Schwartz, director of affiliate sales and management at Compubank. The bank and NadaPC plan to run similar promotions next year with different Internet products, such as wireless devices. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.