Magazine article Matrix: The Magazine for Leaders in Higher Education

Poor Publicity Leads to Low Morale

Magazine article Matrix: The Magazine for Leaders in Higher Education

Poor Publicity Leads to Low Morale

Article excerpt

Reprinted with permission from the Miami Hurricane, the student newspaper of the University of Miami

Every day at least one person tells me how school spirit at the University of Miami is unacceptable. No one seems to know what events are going on, where they're happening, or when they're going to occur. The only sporting event that has a decent turnout is football, and the amount of UM students that show up to the other events is far less than the number of students I see at any club on South Beach during the weekend.

Some may say that this is a problem because students have no interest in on-campus activities, but I think the problem is different.

The publicity and information spread about on campus and school sponsored events is so minimal that it's a wonder anybody even shows up. Let's face it, it's much easier to book a cheap weekend cruise on-campus than it is to find out when the next concert date is.

I'm not saying the University doesn't have the resources to publicize events.

It has the newspaper, the many booths at the University Center, fliers and the UMTV station. What I'm saying is that these resources aren't used efficiently enough to convey the information to students. …

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