Magazine article Information Today

COMTEX Launches Newsroom Direct

Magazine article Information Today

COMTEX Launches Newsroom Direct

Article excerpt

COMTEX News Network (, a leading business-to-business (B2B) infomediary of news and information, has launched Newsroom Direct, a specialized news-delivery application for Web customers. The service provides valued content for those organizations that want to attract and maintain visitors to a Web site-i.e., to provide "stickiness."

Newsroom Direct is specifically targeted for Web sites that have limited technology resources. Stories from Newsroom Direct are received by a customer's Web site and, with the addition of some HTML code, can be quickly posted to the site. COMTEX also applies its processing expertise to all of the news it aggregates by adding text-related keywords, product codes, and ticker symbols, which increase access to the content by customers and add value to the content itself.

The information in Newsroom Direct is similar to what's available in CustomWires, a COMTEX news wires product that's been available for 5 years and is used by over 750 customers. Newsroom Direct differs from Custom Wires in that COMTEX editors review and select the most relevant stories, saving customers time and adding value to the news feed. In addition, COMTEX hosts the news for a Newsroom Direct customer's Web site, resulting in less demand for technical resources. In contrast, CustomWires delivers news wires directly to the customer (with content hosted on the customer's site) without any COMTEX editorial review, resulting in the advantage of real-time news for the Web site.

Newsroom Direct customers can select from the following four main products in any combination for implementation on their Web site. Within each product, there's an additional selection of categories (with a current total of 34), allowing for further customization of content on a site.

COMTEX Front Page--Editors select the day's top-10 news stories from over 500 information sources, representing over 5,000 stories with updates 5 times every weekday and single updates on the weekend.

COMTEX Newsroom Top Headlines-- Customers can select from 12 categories that include Business, Community, Energy, Entertainment, Environment, Finance, Government, Healthcare, High Tech, International, Internet, and Sports. …

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