Magazine article Artforum International

Ana Laura Alaez

Magazine article Artforum International

Ana Laura Alaez

Article excerpt

Ana Laura Alaez, a young Basque artist who lives in Madrid, caused a sensation around the time of the most recent ARCO, in February. Seldom does an exhibition by an artist little known to the general public awaken such interest in Spain. Wavering between surprise and jealousy, many have asked, How did this happen? What was the reason for the long lines at the entrance to the Reina Sofia's Espacio Uno? Why did a mass audience, little accustomed to attending artistic events, embrace this particular artist?

For one thing, since the early '90s her work has positively sought out the spectator. Partaking of various disciplines (including photography, environments, and video), it invites us to share an aesthetic that flirts with a world where cosmetics, fashion, science-fiction movies, and futuristic design converge--all of this seasoned with enormous doses of glamour and then candy coated (probably unintentionally). Attentive to the potential of collaboration with other creators, Alaez has invited artists such as Txomin Badiola and musicians like the techno-pop band Madelman to work with her, blurring the individual authorship of her projects and reflecting her desire for a convivial approach to living and working.

One entered the first room of this installation, Dance and Disco, 2000, through a hallway that led to a sort of discotheque dominated by rose-fuchsia tones. It included a dance floor, a bar, bar stools, and a pink chair. …

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